Top 5 Social Apps in Belarus Q1 2023: Unified Platform Performance

In the first quarter of 2023, the top 5 social apps in Belarus displayed diverse trends in downloads, revenue, and active users on a unified platform. Here’s a closer look at the performance of TikTok, Yappy: снимай видео, клипы, Instagram, MixerBox BFF: Location Tracker, and NGL: ask me anything.

TikTok showed a steady increase in weekly revenue, peaking at approximately $28K in the final week of March. Weekly downloads fluctuated, starting at around 42K in early January and ending at 32K by the end of the quarter. Active users saw a gradual rise from 1.53M to 1.59M over the same period.

Yappy: снимай видео, клипы had a notable decline in weekly downloads, starting from 73K in the first week of January and decreasing to 16K by the end of March. Active users also followed a downward trend, dropping from 611K to 488K throughout the quarter.

Instagram maintained a relatively stable performance with weekly revenue peaking at $93 in mid-March. Weekly downloads ranged between 17K and 25K, while active users remained steady around the 1.92M to 1.95M mark.

MixerBox BFF: Location Tracker experienced significant fluctuations in weekly downloads, with a peak of 57K in the last week of January, before declining to 6K by the end of March. Active users also saw an increase from 103 to 31K over the quarter.

NGL: ask me anything had a strong start in January with 59K downloads in the second week, but this number dropped to 3K by the end of March. The app's active users followed a similar trend, peaking at 100K in mid-January and decreasing to 45K by the end of the quarter.

These insights are derived from Sensor Tower's data, providing a comprehensive overview of app performance in Belarus for Q1 2023. For more detailed analytics and trends, visit Sensor Tower.